Consumers set to save big! FMCG giants P&G Emami and HUL roll out rate cuts; here’s what gets cheaper

Leading FMCG makers Procter & Gamble, Emami and Hindustan Unilever Ltd (HUL) on Thursday announced sweeping price cuts across a wide range of products — from soaps and shampoos to toothpaste, coffee and baby diapers — to pass on the Goods and Services Tax (GST) rate cut benefits to consumers. The new price lists will take effect from September 22.P&G has reduced prices across flagship brands such as Vicks, Head & Shoulders, Pantene, Pampers, Gillette, Old Spice and Oral-B. Vicks Action 500 Advance has dropped to Rs 64 from Rs 69, while Pantene Hair Fall Control shampoo (340 ml) will now cost Rs 355 from Rs 410. Baby diapers under Pampers have also seen cuts as GST on diapers falls from 12% to 5%, PTI reported.Gillette Shaving Cream (30 gm) will now be priced at Rs 40 from Rs 45, Old Spice After Shave Lotion (150 ml) at Rs 284 from Rs 320, while the Oral-B Everyday Care Toothbrush is down to Rs 30 from Rs 35.Homegrown FMCG player Emami has also rolled out cuts across its ayurvedic and personal care portfolio. Prices of Boroplus Antiseptic Cream (80 ml) have been cut to Rs 155 from Rs 165, Navratna Oil (180 ml) to Rs 145 from Rs 155, and Zandu Balm (25 ml) to Rs 118 from Rs 125. Zandu Sona Chandi Chyawanplus (900 gm) will now retail at Rs 361, down from Rs 385.HUL too has lowered rates on its bestsellers including Dove, Sunsilk, Clinic Plus, Lifebuoy, Lux, Horlicks, Kissan and Bru Coffee. Dove Hair Fall Shampoo (340 ml) is now Rs 435 from Rs 490, Clinic Plus Shampoo (355 ml) at Rs 340 from Rs 393, and Sunsilk Black Shine Shampoo (350 ml) at Rs 370 from Rs 430. Lifebuoy soaps (pack of 4, 75 gm) have been reduced to Rs 60 from Rs 68, while Lux Radiant Glow (pack of 4, 75 gm) is now Rs 85 from Rs 96.In food and beverages, Horlicks Chocolate (200 gm) will now cost Rs 110 instead of Rs 130, Boost (200 gm) is down to Rs 110 from Rs 124, Kissan Jam (200 gm) has dropped to Rs 80 from Rs 90, and BRU Coffee (75 gm) to Rs 270 from Rs 300.The GST Council had earlier this month announced sweeping cuts, reducing tax slabs from four to two, with most daily-use FMCG products moving into the lower 5% category. Companies are now passing on these benefits directly to consumers in what is expected to boost demand and household savings ahead of the festive season.